Бизнес-план светодиодного освещения

Executive Summary The current lighting industry is mainly based on either the inefficient incandescent bulbs or compact fluorescent lights which contain mercury. With energy prices increasing and an increased interest in sustainability, a market for high efficiency, environmentally friendly lighting has been created. LED lighting technology has numerous advantages over fluorescent lighting, the current industry standard. LED lamps have now moved out of the research labs and have been successfully put to commercial use. Most efficient and commercial exploit ready is LED street lighting. This business plan gives the perspective of Radio Corporation of America for entering into the LED street lighting business in United Kingdom in partnership with WESCO Distribution. This business has a huge future potential with other related applications. Such as technical support and after service. This plan contains the business analysis through internal and external environment. Then 5P analysis is used to decide the important factors and what can be delivered by the company. Finally the marketing mix decisions are discussed at length to launch the product in the intended market. This is supported by the projected financial statement for the first 5 years.