To achieve the target sales volume of 115 million euros, we plan to use all the main sales channels - a network of our own stores, online sales and wholesale sales to multi-brand stores and franchisees. We will open stores in the following cities: Moscow, St. Petersburg, Rostov, Krasnodar, Sochi, Kazan, Ufa, Samara, Yekaterinburg, Omsk, Novosibirsk, Krasnoyarsk, Vladivostok. Omnichannel Strategy After that, we expect in these cities the emergence of interest in the brand, which will be enhanced by marketing. As a result, sales growth through online channels and the emergence of new wholesale partners who will sell products through their own stores in the region. We consider our online shop as well as Wildberries and Lamoda marketplaces the main online channels. 17
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