The main competitors shops The Superdry Direct Competitors are following Brands: Tommy Hilfiger, Calvin Klein, Armany, Lacoste, Levi’s and Guess. As it follows from the data presented on the chart, Levi’s has the strongest position among all of them. The Second place belongs to Lacoste. CK, Lacoste and Levi’s use a franchising model while all the rest have only their own monobrand shops. The brands having a franchising program also have much more their own shops. Однако – тенденция! Source: Shop & Mall 8
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