12 Business Plan ❘ SAMPLE COMPANY LLC Figure 9 Market size of business coaching in the US It had become more affordable and less pricy than it used to be several decades ago when only the rich had the opportunity to hire a coach. Today, the coaching services vary from general consultations to particular niche expertise that a wise mentor can give. The information concerning the number of businesses in the US executive coaching industry proves that the industry is in demand within the USA (Figure 11). As can be seen from the chart, the number of businesses grew gradually during the majority of the observed period. The overall growth was 17%, while a CAGR – 2%. Figure 10 Number of businesses in the US executive coching industry
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