2 Business Plan ❘ SAMPLE COMPANY LLC Table of contents Executive summary ..................................................................................... 4 1.1. Applicant Expertise ...................................................................... 4 1.2. The US Company.............................................................................. 4 1.3 Location.............................................................................................. 5 Market analysis............................................................................................ 6 Overview of the Planned Business .......................................................... 6 Digital marketing industry ......................................................................... 6 Executive coaching market ...................................................................... 9 The Company's core business................................................................... 12 The O-1 Visa Beneficiary ....................................................................... 12 Professional Affiliations .......................................................................... 14 Key business ideas ................................................................................ 15 Company ownership .............................................................................. 17 SAMPLE COMPANY LLC's Mission ...................................................... 17 SAMPLE COMPANY LLC's Services..................................................... 17 SWOT Analysis ...................................................................................... 18 Need for the Applicants' Presence in the US. ........................................ 19 Strategy and Implementation Summary ................................................. 19 Key management and personnel ............................................................... 20 CEO: Applicant..................................................................................... 20 Managing Director .................................................................................. 20 Marketing Manager ................................................................................ 20 Assistants............................................................................................... 20 Bookkeeper ............................................................................................ 21 Personnel Tables....................................................................................... 21 Personnel Summary............................................................................... 22 Internal Organizational Chart (Year 1) ................................................... 22 Internal Organizational Chart (Year 5) ................................................... 22 Financials................................................................................................... 23 Break-Even Analysis .............................................................................. 23
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