12 Sample Company LLC Sample Company LLC BUSINESS PLAN The Company’s sales channels and marketing strategy The Company will aim to use the following strategy and every tactic available to increase the number of orders. Online freight forwarding agencies Freight forwarders connect shippers to truckers, which is a good option for a company like ours as we’re just starting. Freight forwarders help find orders for owner-operators and fleet owners. The best part is they do most of the legwork for us. We believe the brokers make it easier for our Company to get more orders because they usually have a relationship with the shippers. Trade Association events The Company can attend public trade shows which will help attract the attention of an engaged audience. This way of business promotion was problematic during the peak of the COVID-19, however, as the pandemic restrictions are being lifted, live events have become a viable marketing option. Additionally, even if the offline shows will still not be organized in the foreseeable future, there are numerous online events, participation in which can also be beneficial for the company. Best load boards for owner-operators Load boards are another method that connects shippers directly to the trucking companies. These boards make it very convenient to find freight loads by having multiple listings to choose from, and most of the shipment details are spelled out. Reviews of current customers The company will ask the customers to write and post comments on the experience of provided services. The reviews can be published on social media or special review platforms. The key benefit of this method is that these sites often appear at the top of the search results allowing the potential clients to verify the quality of the company’s delivery services.
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