12 Sample Company Sample Company LLC I Business Plan Coffee Market Overview Market size Coffee is one of the top 3 best-selling products in the world. About 10 million tons of coffee is consumed worldwide every year (Fig. 3) and this number is only growing. The compound annual growth rate of coffee consumption in the world is 2%. In the United States, coffee consumption is also growing steadily, and today Americans consume an average of about 1.5 million tonnes of coffee a year (Figure 4). It is worth noting that the United States is the world's leading consumer of coffee. At least 1.5 million tons of coffee are imported into the country annually. Figure 3 Coffee consumption worldwide, mllionn 60-kg bags Figure 4 Domestic consumption of coffeein, million 60-kg bags
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