18 Sample Company Sample Company LLC I Business Plan Online coffee sales At the same time, apps for ordering coffee are quite popular in the USA. The largest number of users was registered in 2019. This year, the share of coffee consumers using apps was 27%. Thus, approximately one in four coffee consumers ordered coffee online. In 2020, the share of consumers ordering coffee online fell to 24%, despite the introduction of quarantine measures in connection with the coronavirus epidemic. However, this decline can be justified by eliminating the need of students and employees to get up early in the morning. As people stayed at home and could get up later, their need to consume coffee as an invigorating drink decreased. Summarizing all of the above, we can talk about the high investment potential of the project: • The U.S. is in first place by coffee consumption in the world • The demand for coffee in the country is steadily growing every year. • The coffee market is growing, the number of Sample Companys is increasing, which can indicate an easier entry to the market for new players • More than 60% of people over 25 regularly drink coffee. This age group accounts for 73% of Manhattan's population. Figure 13 App usage for ordering cofee
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