20 Sample Company Sample Company LLC I Business Plan The zone radius of the accessible territory is X,X mi. Accordingly, we calculated the number of people living within walking distance of our Sample Company. This number was 146 thousand people. The table below shows the size of each zone's territory, the number of residents, and potential customers. Table 5 Zone radius, mi Zone Area, sq.mi Number of people per zone Share of local sales The number of potential customers in the zone Near zone Middle zone Far zone Further, we divided each zone into four areas: northeast, southeast, southwest, northwest. In each of the four areas of each zone, we counted the number of competitors. We then assumed that all other things being equal, each store would have the same market share. The results are shown in Table 6. Table 6 Number of potential clients Number of competitors The number of potential customers, taking into account the competitors’ clients Near zone Middle zone Far zone Near zone Middle zone Far zone Near zone Middle zone Far zone Northeast Southeast Southwest Northwest Under it, the potential of our local clientele = XX.X thousand people. Thus, in general, other things being equal, we can count on serving XX.X% of the local clientele. Assuming that every potential customer buys 1 cup of coffee at least once a month, then the Sample Company's potential monthly turnover will be $XXX,XXX at $X per cup. Conclusion This number of customers is quite enough to ensure the planned load of the Sample Company. The most promising direction of the geomarketing strategy is the southeast. There are no competitors in the middle and far zones in this direction, which will attract all potential customers. The second promising direction is northwest, due to the absence of competitors in the near-field, and a small number of competitors in the far-field.
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