9 SAMPLE COMPANY Ademify LLC I Business Plan Some population characteristics include: • Average household income is $XXX,XXX (compared to $XX,XXX average household income by state for the entire US) • Median age is XX years old Products and pricing Sample Company LLC is going to offer its customers the best-tasting coffee in SoHo. This will be achieved by using advanced equipment, high-quality ingredients, and strictly following the preparation guidelines. The store layout, menu listings, and marketing activities will be focused on maximizing the sales of higher-margin espresso drinks. Sample Company LLC will also offer pastries, cakes, sandwiches, and bakery products, as well as milk shakers and snacks. And for the clients that prefer to prepare their coffee at home, Sample Company LLCwill also be selling coffee beans. The Sample Company menu will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. The forecasted prices are presented in table 2: Table 2 The forecasted prices Items Price Coffee / tea Pastries Cakes Sandwiches Bakery products Yoghurts / milk shakers Cookies / snacks Stuffing Needs The number of employees in the team is three people: • Owner • Barista (morning shift) • Barista (evening shift) The business owner will receive a fixed salary of $X,XXX per month. Baristas are paid $XX an hour. The morning barista will open the Sample Company at 9:00 am (his work hours will be from 8:00 am to 5:00 pm). The second barista will work from 5 pm to 10 pm.
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