2 B u s i n e s s p l a n | F i s h m e a l a n d f i s h o i l p r o d u c t i o n TAB L E O F C ON T E N T S BUSINESS PLAN Introduction 3 Executive summary 4 Business Idea Business Domain Sales Organization Growth Potential of the Market Management Team Production Capacities Key Figures Product description 7 Fishmeal production process Products output Industry overview 9 Global production Global fishmeal output El Niño Current industry situation Major findings Market analysis 13 Global trading Fishmeal and fish oil prices Fishmeal consumption Pork industry of China Potential of the fishmeal consumption by pork industry Aquaculture Major findings Fish resources 20 Menhaden Major findings Competition 23 Indirect Competition Company overview 25 Company structure and management Company strategy 26 Vision SWOT Analysis Strength Weakness Opportunities Threads Strategic goals Production 28 Fishing Technology Purse seining Vessels Fishing season Fish processing Production equipment Staffing Needs Depreciation Cost price Financial statements (basic) 32 Cash Flow, $ Profits and Losses, $ Financial statements (active fishing) 35 Cash Flow, $ Profits and Losses, $ Estimated financial indicators 38
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