Business Plan Trade West Africa Page 7 MARKETING ANALYSIS To evaluate our market prospects we studied: Economic situation in Ghana Modern Trends of the World Trucks OEM Industry Trends and challenges of the Road Haulage In Ghana Economic situation in Ghana Ghana has evolved into a stable and mature democracy throughout the last two decades. The country continues to show good performance on democratic governance, arising from strong multi-party political system, growing media pluralism and strong civil society activism. Ghana’s economy has growth trajectory with an average annual growth of about 6.0% over the past six years. In 2013 growth decelerated to 4.4%, considerably lower than the growth of 7.9% achieved in 2012. Growth has, however, been broad-based, driven largely by service-oriented sectors and industry, which on average have been growing at a rate of 9.0% over the five years up to 2013. Over the medium term to 2015, the economy is expected to register robust growth of around 8%, bolstered by improved oil and gas production, increased private-sector investment, improved public infrastructure development and sustained political stability. Conclusion An economic situation and political climate in Ghana are favorable for investment. Entering the market with the country's high economic growth reduces the commercial risks.
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