18 Objectives • Establish a U.S. headquarters in California; • Utilize U.S. presence to benefit from domestic workforce talents; • Train staff to meet certification requirements; • Establish a strong partnership with the contractor as a reliable subcontractor able to provide high-quality work; • Create a strong brand reputation; • Enhance client relations to sustain the business and make it's future growth possible; • Generate enough revenue to expand operations; • Further business development. Marketing Channels Though the company finds its clients with the help of the contractor (Brightel Solutions Inc.), Engineeric LLC is going to use a variety of advertising channels and build business networking to increase its professional reputation on the market and create more business. Online promotion: Climbers business is an offline business; Engineeric LLC cannot provide its services online. But since customers spend most of their time online, the online promotion will occupy an important place in the company's strategy. For example, a modern website, search engine optimization, social media marketing, etc. Cross-promotion: Engineeric LLC is going to use cross-promotional marketing with non-competing but related businesses. These partnerships will be mutually beneficial and will help increase brand awareness in the target market for both the company and affiliate partners. Referral marketing: Although people try to find the credibility of a business through search engines, whenever they can get referrals from someone they trust, they are sure to take it. Engineeric LLC is going to have a healthy relationship with suppliers of the materials and services that can bring a lot of referrals that can turn into an actual business. Also, we are sure that current clients will highlight the Company's proven expertise to their own personal and professional contacts. It will generate valuable leads as well as a strong base of prospective new clients.
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