3 Table of Contents TABLE OF CONTENTS ......................................................................................................... 3 EXECUTIVE SUMMARY ...................................................................................................... 4 The E-2 Visa Beneficiary........................................................................................... 5 U.S. COMPANY DETAILS .................................................................................................... 6 Company Ownership.................................................................................................. 6 Company Location ..................................................................................................... 6 INVESTMENT & FINANCIAL DETAILS ............................................................................ 7 Applicant Investment Details ..................................................................................... 7 Financial Highlights ................................................................................................... 7 BUSINESS DESCRIPTION .................................................................................................... 8 Process........................................................................................................................ 8 Services ...................................................................................................................... 8 The climbers’ team..................................................................................................... 9 MARKET ANALYSIS SUMMARY..................................................................................... 11 Industry Analysis...................................................................................................... 11 Target Market ........................................................................................................... 14 Competitors .............................................................................................................. 14 Competitive Edge ..................................................................................................... 15 STRATEGY & IMPLEMENTATION SUMMARY............................................................. 16 Objectives ................................................................................................................. 18 Marketing Channels ................................................................................................. 18 MANAGEMENT SUMMARY.............................................................................................. 19 FINANCIAL PROJECTION.................................................................................................. 20 APPENDIX: YEAR 1 FINANCIALS BY MONTH ............................................................. 27 CONCLUSION ...................................................................................................................... 29
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