Calculation of the purchase price of BIOXIS fillers, which make possible entering the Russian market As can be seen in Figure 5, Juvederm, Belotero, and Teosyal together have 2/3 of the market. The brand that supplies fillers to Russia at the highest price is Juvederm. Therefore, we take as a basis the cost of Juvederm and calculate, at what price it is possible to sell a new filler in the market. When calculating the price, we assumed that the new filler is of high quality and is supplied to Russia by a wellknown company. The figure shows the calculation of prices. The following assumptions were used in the calculation: The retail price should be 15% lower than that of Juvederm. At the time of the appearance of goods on the market, the discount for dealers from the retail price should be at least 30% to interest them in the transition to new products. Therefore the retail price should be no higher than € 59.5, and the price for dealers - € 41.7. We go further: when you import into Russia, medical products are subject to customs duty at a rate of 6.5% of the value of the goods. Also, all goods imported into Russia are subject to VAT - 18%. Number of specialists The number of medical specialists using cosmetic fillers is presented in the table 1. Distribution of consumption of fillers is shifted towards cosmetology. The number of injections of cosmetic fillers by types of consumers is shown in the graph in Figure 10. The greatest number of injections (52.2%) is carried out in cosmetology clinics. On the second place - beauty salons (36%) and in third place - the procedures conducted by private specialists.
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