Marketing Plan The company has the following plan to bring BIOXIS fillers to the market. As the company has the strongest positions, including direct contacts with clinics in Moscow, the product will be presented first of all in this region. We plan to participate in two industry exhibitions held in the city: ● VII National Congress “Plastic surgery, aesthetic medicine and cosmetology”, 2018, the month of conducting - December ● SAM-Expo 2019, the month of conducting - January ● INTERCHARM Professional 2019, the month of conducting – February In parallel, the company will conduct training seminars for specialists in the cosmetology industry, including for employees of its dealers. Also, publications in the professional press will be sponsored, as well as the positive reviews of opinion leaders The costs of preparing marketing materials are presented in table 2. The costs of advertising and promotion are presented in Table 3:
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