10 Business Plan ❘ SAMPLE COMPANY LLC Figure 6 Time spent with digital vs. traditional media in the U.S. 2011-2022 Executive coaching market The increase in the business activity which has recently taken place in the USA made a demand for the executive coaching industry spike during the last decade. Though the COVID-19 affected the world economy drastically, the need for executive coaching has not decreased much as still; many entrepreneurs are willing to start their businesses. According to the survey conducted by Sherpa Coaching, most respondents gave an optimistic prediction on the potential development of executive coaching (figure 8). Figure 7 Expected demand for executive coaching 2011-2019
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