9 Business Plan ❘ SAMPLE COMPANY LLC Figure 4 Internet ad spend in the U.S. 2020-2025 Revenue growth from digital marketing in the USA also adds up to the success of the Company’s business. Revenue of digital advertising agencies rose by 55% from 2017 to 2021 with an average annual growth rate of 12%. If the trend remains the same or bcomes even better in the upcoming years, than the Company will definitely generate enough income to be very susscessful financially. Figure 5 Revenue of digital advertising agencies in the U.S. 2016-2022, billion USD Comparing digital marketing methods with traditional ones, it can be seen that the consumption of traditional media prevailed over the digital one in the beginning of 2010s. Nevertheless, the current situation is totally different. Today digital sources of media are in the lead and their dominance only increases from year to year. In 2022 it is forecasted that the time spent with digital media resources will be over 50% more than the time spent with traditional ones. It will allow the Company to successfully expand their business in the USA and develop with an exceptional rate of growth.
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