20 Business Plan ❘ SAMPLE COMPANY LLC The current relatively low recognition of the brand within the USA will pose the major threat at the primary stages of business, but, when the business will scale up, it will disappear. • Opportunities: The main potentially implementable opportunity of SAMPLE COMPANY LLC – is to make a valuable contribution to the US coaching industry by developing the new approaches and techniques in this field. The deep knowledge of Applicant might help the Company to combine traditional existing approaches with newly-developed, that probably will be much more effective. Besides that, the Company aims to obtain a significant market niche in the online coaching industry. • Threats: Taking into account the last events, such as COVID-19 crisis and instability in Europe caused by the conflict of Russia and Ukraine, we can assume that the influx of entrepreneurs from these regions might weaken. Hence, the number of SAMPLE COMPANY LLC's potential clients might decrease in the future. Need for the Applicants' Presence in the US. To establish its business in the US the Company requires a high-level professional to develop and implement business strategies by directing the Company's activities toward further development and success. Applicant has a set of valuable skills and deep knowledge of the business coaching industry that make her indispensable for the successful establishment and further expansion of SAMPLE COMPANY LLC's operations. Applicant will supervise the Company employees' performance, set goals and targets and improve the brand recognition. She will provide personal consultations for the Company's clients and participate in the recruitment process. Strategy and Implementation Summary During the initial steps of project implementation, the Company will put emphasis on the advertising campaign that will be launched after Applicant visa approval. When the Company will obtain its target audience, it will focus on the clients' retainment through the special offers and customers loyalty progra Besides that, the Company will encourage
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