7 Business Plan ❘ SAMPLE COMPANY LLC Market analysis Overview of the Planned Business SAMPLE COMPANY LLC (from now on – "the Company") will operate as a digital influencer marketing company as well as an educational services provider within California State. The Company will have 6 employees and will offer three types of services. Digital marketing industry For the last several years the world was struggling with the pandemic of COVID-19. Though this event seriously affected the world economy in a negative way, the sphere of digital promotion benefited from the situation as a great number of people shifted their attention from offline stores and services to online. This led to a rapid flourishing of the internet marketing sector which had already been gradually growing before the pandemic. According to the research. conducted by eMarketer, worldwide digital advertising spending are expected to grow in the future with the CAGR of 12%, which is very favorable for the demand of the Company’s services. Figure 1 Digital advertising spending worldwide 2019-2024 The key target audience for the Company are influencers and their numbers are also rising with an incredible speed. Since 2017 the value of global influencer marketing has increased from 3 to 14 bln USD with the CAGR of 52%. Such an extreme grow in marketing value adds up to the fact that the services, that the Company provides, will be relevant as the current market is especially attractive for new players.
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