8 Business Plan ❘ SAMPLE COMPANY LLC Figure 2 Global influencer marketing value 2016-2021 In terms of format of digital advertising, it can be seen that the main digital formats – social media and onlinve videos – are on the rise. These methods are the basis of the Company’s activity, thus it will follow the current trends which will be very beneficial for business development and getting the attention of a wider audience. Figure 3 Global internet advertising spending 2007-2024, by format The market situation in the USA. correlates with the worldwide trend. In the report, written by PWC, it is stated that the U.S. internet advertising spending will increase with a CAGR of 5,5% till 2025. These circumstances will allow the Company to attract a great number of new clients in the U.S.
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