15 SAMPLE COMPANY Ademify LLC I Business Plan Target audience characteristics In 2020, men in the United States drank about 1.93 cups of coffee per capita per day. Female respondents’ per capita consumption was lower, standing at roughly 1.82 cups a day that year (Figure 9). U.S. per capita coffee consumption amounted to 1.87 cups per day in 2020. The amount of coffee people drank per day in the United States has remained relatively stable since 2011, only dropping slightly in 2015 and 2016 to 1.85 and 1.64 cups, respectively. In 2020 coffee was still an extremely popular beverage among Americans of all ages. Nearly half of 18 to 24-year-olds drank the beverage and almost 70 percent of seniors did as well. Not only are seniors more likely to be coffee drinkers than their younger cohorts, but they drink about three times as many cups a day as well. Figure 10 Share of coffee drinking consumers in the USA, by age group Figure 9 Total coffee per capita consumption in the United States Figure 8 Number of units of selected leading coffee house and coffee chains
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