16 Sample Company Sample Company LLC I Business Plan Coffee’s health benefits Several recent studies have shown that coffee drinking may have more positive effects than just keeping you energized. Some studies have shown a reduction in mortality among regular coffee drinkers, especially older drinkers. Furthermore, there’s some indication that coffee may boost cognitive performance in the elderly, when it is normally declining. How we get our caffeine Where and how Americans like to get their coffee seems to change with age as well. Over a third of 18 to 29-year-olds had visited a Sample Company recently, compared to just a quarter of 50 to 64-year-olds. Older Americans were also much more likely to use a standard drip coffee maker, while younger people experimented more with how they got their caffeine kick. The graph on the left shows the structure of the population by age group. As mentioned above, more than 60% of people over 25 years old consume coffee. In Manhattan, the share of the target audience of the total population is 73.1%. Thus, we can conclude about the high potential demand for coffee by the residents of the borough. Figure 11 The structure of the population in Manhattan
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