24 B u s i n e s s p l a n | F i s h m e a l a n d f i s h o i l p r o d u c t i o n Figure 22. Feed comparison The trial results demonstrate that fishmeal (added at only 5%) gave superior growth and lower feed conversion ratios than the vegetable protein sources, although the fermentation process did seem to improve the performance of the plant proteins. The research also showed that the super fishmeal gave a better performance than the average quality fishmeal, producing the heaviest and healthiest pigs on the lowest feed conversion ratio. Finally, piglets on super fishmeal also had a good balance of intestinal microflora, which will have contributed to their heavy weights and good health making them ideal for ongrowing. Agricultural companies can rise their productivity if they use fishmeal instead of other feeds. This results mean that fishmeal has a significant competition advantage. As Chinese agricultural companies are very big ones, just few contracts are enough to sell huge amounts of fishmeal. Therefore, Company fishmeal transaction costs are much lower than any other competitor’s. Fish meal and oil compete in the marketplace with vegetable meal and oil. The most common of alternative sources of protein soybean or linseed meal, as well as fermented products from these two plant meals. Recent study (2015) commissioned by the International Fishmeal & Fish Oil Organization at the China Agricultural University compared the effect of a number of different dietary protein sources on the performance of young piglets. TRANSACTION COSTS INDIRECTCOMPETITION: FISHMEALCOMPARISONWITHOTHER TYPES OF ANIMAL FEED R E C A P :
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