27 B u s i n e s s p l a n | F i s h m e a l a n d f i s h o i l p r o d u c t i o n Company strategy SWOT ANALYSIS STRENGTH • Own fishing fleet • Modern seiners with short turnover – lower costs and more fish landing • Wide experience of management team in fishmeal trading • To-day presence in China • Lower prices for gas and the fuel in Louisiana WEAKNESS • Long distance from target market • Higher salaries OPPORTUNITIES • Direct sales in China bypassing local traders • Animals meal production • Fish oil refinery for human consumption THREADS • Fish resources shortage • Fishing quota reducing • Nuclear war The list of opportunities is wider than considered in this business plan. The main strategic task for today - is to develop business in China. The obvious weakness of the company - is relatively high salaries of personnel. But company has a solution, how to reduce this factor influence. R E C A P :
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