Business Plan Trade West Africa Page 14 PEST Analysis Environmental factors influencing Ghana haulage market Currently, the limits of the axle weight is the regulation, causing resistance Ghana Haulage Transport Owners Association. We will offer them models of trucks that would help decrease the problem for transporters. But actually Ghana is moving to implement ECOWAS legislation on axle-loading and pushing for harmonization of axle loading legislation in ECOWAS countries. Deregulating the Ghana trucking market could lead to large cost reductions in transport Prices. In Rwanda the prices decreased by over 30 percent after deregulation of the sector. Competition based on cost and service would lead to a more professional and efficient trucking service which would in turn have knock-on effects for the wider economy. As a result of changes in legislation, we can expect a shift of the market towards more efficient new vehicles. At the same time western trucks TOC is still too high for Western Africa. This means a great market opportunity for us.
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