Business Plan Trade West Africa Page 15 COMPETITORS BENCHMARKING In order to understand current competition situation and work out the efficient strategy a competitors benchmarking was carried out. 3 groups of rivals were chosen for that purpose: 1. New European Trucks 2. Used European Trucks 3. New Chinese Trucks Following competition factors were benchmarked: Competitor Factors Weighting Price 40% Reliability 15% Availability of Spare Parts (ASP) 10% Total Cost of Ownership (TCO) 15% Service 20% 100% Weights were assigned to all factors to take into account their relevance to consumers. First the competition factors were rated by our auto retail experts. Scores are figured in the table below: Competitors Price Reliability ASP TCO Service Total Score KAMAZ 9 8 9 10 10 46 New European Trucks 3 10 9 6 8 36 Used European Trucks 7 8 6 7 2 30 New Chinese Trucks 9 3 5 5 4 26 Than we calculate the weighted scores: The following table contains the ratings considering weights of the competitor factors
RkJQdWJsaXNoZXIy MTc0MzY4Mg==