Business Plan Trade West Africa Page 16 Competitors Price Reliability ASP TCO Service Total Score KAMAZ 3,6 1,2 0,9 1,5 2 9,2 New European Trucks 1,2 1,5 0,9 0,9 1,6 6,1 Used European Trucks 2,8 1,2 0,6 1,05 0,4 6,05 New Chinese Trucks 3,6 0,45 0,5 0,75 0,8 6,1 We mapped the assessment on two graphs - taking into account weights and without weights. Analysis of these graphs suggests that in both cases the competitiveness of our trucks is very high. This allows us count on success on the market if we use proper marketing strategy.
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