Business Plan Trade West Africa Page 18 SWOT Analysis SWOT Strategies SW S1, S3 → W1 The best price/quality ratio end and well-known brand will help us to become well known in the market S2,S4 → W2, W3 Modern service center and moderate prices create more customer’s value than competitors SO S3,S4 → O1 O2 KAMAZ brand and good service will enable us to an image reliable partner OW O1 → W1 Cooperation with GHTOA will help us to promote our trucks in the market O3 → W2 Strong support of KAMAZ technicians will help to maintain reputation of reliable trucks OT O2 → T2 Presence of KAMAZ technical team in our service center will help to ensure victory in the field of quality ST S5 → T1 Right location of business will help us to stand an economic slowdown
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