Business Plan Trade West Africa Page 19 MARKETING STRATEGY Our products Our main products are the different models of KAMAZ trucks. We shall offer the market wide range of vehicles adopted to Ghana’s climate and road network. There will be dump trucks, tractors, vehicles with 6 - and 8 - drive axles and many other types of trucks. The additional vehicle line light commercial GAZ trucks. These trucks use Cummins diesel engines: Notice that in East Europe KAMAZ and GAZ hold more than 46% of the market, leaving far behind such brands as Volvo and MAN.
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