SUMMARY ........................................................................................................ 3 Business Idea .................................................................................................... 3 Business Domain............................................................................................... 4 PROJECT HIGHLIGHTS........................................................................ ………6 MARKETING ANALYSIS................................................................................... 7 Road haulage in Ghana: current trends and challenges ................................... 8 Modern Trends of the World Trucks OEM Industry ......................................... 10 Customers Profile ............................................................................................ 12 PEST Analysis ................................................................................................. 14 COMPETITORS BENCHMARKING................................................................ 15 SWOT Analysis................................................................................................ 18 MARKETING STRATEGY............................................................................... 19 Our products .................................................................................................... 19 Promotion ........................................................................................................ 20 Resources........................................................................................................ 20 Objectives ........................................................................................................ 20 Promotion tactics ............................................................................................. 20 FINANCIAL PROJECTIONS ........................................................................... 21 OPERATIONS PLAN....................................................................................... 22 Start-Up Expences........................................................................................... 23 Flow of funds within the credit ......................................................................... 24 Assumptions .................................................................................................... 25 APPENDIX 1: FINANCIAL TABLES................................................................ 26 APPENDIX 2: CHARTS AND DIAGRAMMS................................................... 38
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