Business Plan Trade West Africa Page 3 SUMMARY This business plan is designed to give us а blueprint for marketing Russianmade Trucks in the Commercial Transport market of Republic of Ghana, West Africa. We have included a market analysis, target market summaries, a SWOT analysis, a detailed milestones table, and other relevant discussions. Our ambitions for this business plan include: Building an effective Commercial Tracks Distribution and Service Center using our existing business partners in Ghana as well as a strong technical support from the KAMAZ Group ; Local promotions and marketing of KAMAZ Trucks; KAMAZ Trucks Brand promotion in Ghana market that will draw sponsorships from the KAMAZ Team numerous wins of Dakar Rally and the other Trophies; Identifying our strengths, weaknesses, opportunities, and threats; Identifying the local market forces, target markets, and promotional opportunities. We hope this business plan creates a long-term growth model for our success. Business Idea The main idea is to offer Ghana market a new Trucks Brand, using the market gap in price and quality between the trucks of the "expensive brands" (such as Scania, Volvo, Daimler etc.) and cheap Chinese brands as Foton. Their positions are shown for comparison in the Price/Quality (P/Q) diagram. As can be seen at the diagram, there is a gap in the market between the sectors A and B both in quality and price. Trucks in
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