Business Plan Trade West Africa Page 20 Promotion Resources We have the following resources: strong brand name, credibility among the consumers; reliable trucks; moderate price; the best P/Q ratio; Long living KAMAZ success at all international rallies. Objectives Our main objectives: 1) sales growth: 1 year - 345 KAMAZ trucks 2-nd year – 360 ; 2) forming the image of Ideal for Africa truck; 3) building a good quality distribution network. Promotion tactics
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