11 Market Analysis Summary Industry Analysis At present, almost every developed country surveyed has at least 90 percent of mobile device penetration. In any restaurant, sit on any bus one can find at least 9 out of the ten people on their smartphone. Whether it’s for texting, surfing the Internet, or watching a favorite show, the mobile device is now a fixture of modern living. Giving the smartphone a boost is the growing availability of 4G connectivity across the globe. Mobile networks such as 4G/LTE have begun to catch up with Wi-Fi as the preferred means of connecting to the Internet from mobile devices. The U.S. started deploying 4G years ago and now has mass-market coverage (about 80%2). Over the years, this massive network has evolved. Companies and governments built a new infrastructure to support the next generation of wireless connectivity. The actual quantity of mobile cell sites is about four hundred thousand growing with CAGR of 6,95% (see Figure 3)3. But today’s 4G network faces a problem with data throughput. Both consumers and businesses have a seemingly endless thirst for consuming and sending more data over wireless networks. And 18 exabytes of data (and growing) are transmitted every 2 Source: Deloitte, Global mobile consumer trends 3 Source: Statista.com Figure 3 The number of mobile wireless cell sites in the U.S.
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